Community by any other definition……
Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to different...
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Social Media at the Sochi Games
The 2012 Olympic Games in London were dubbed the world’s “first social games” or “Socialympics,” as showcased in several previous ComBlu Lumenatti posts. The London games connected athletes, their fans...
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Connecting with Millennials
High expectations are the hallmark of Millennials. As our ‘next gen’ workforce and leaders, these 18-34 year olds are top of mind for most organizations. While home and office give some of us...
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WOMMnext = TERMSnext
The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new...
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Bringing Summer Fun to Community Engagement
After the longest winter ever, summer has finally arrived! Depending on the type of community you are managing, the summer months – and their natural distractions – could have a very real impact on...
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Coffee Talk: Boosting Community Engagement
This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their community...
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Online Community Vibrancy – What Does it Take?
Online branded communities have become mainstream with companies of all kinds leveraging them to help support their overall business and growth objectives. The majority of branded communities are...
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Community Engagement: Mixed Reviews
This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement,...
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Community Gamification: Underutilized
Within the past few weeks my colleagues Pam and Colleen started a ComBlu blog series that looks at the four primary areas of community vibrancy best practices: engagement, content experience,...
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Why Employee Advocacy and Evangelism Works – A Real Story
Why Employee Advocacy and Evangelism Works – A Real Story With coffee in hand one morning, I started the painful daily task of cleaning out my inbox. In the mix of stuff was an email from the airline I...
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Persona-based Marketing – Measure Twice and Cut Once
It is that magical time of year again that brings us all together. I am not referring to the joys of the holiday season, however. I am talking about the joys of strategic planning for next year! If the...
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2015 Predictions: Hoverboards, Flying Cars and Online Communities
My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a...
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Twitter Cards
Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content will...
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Social Media Butler
The Sunday CBS Evening News featured a new service being offered to guests at the posh Madison Hotel in Washington, DC– a social media butler. The social media butler is being offered as part of a...
View ArticleAnd now a word from our members
There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years...
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The Social Side of Sundance
“Take me with you.” If I could fit my friends, family and colleagues in my suitcase, I would, but to avoid exorbitant fees for overweight luggage, I rely instead on my favorite social networks to...
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Listen Up!
A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it will...
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Social Objects—The Next Objects of Our Affection?
While attending WOMMfest in Chicago last week, I had the opportunity to sit in on Hugh MacLeod’s session on Social Objects. Hugh is a really interesting guy and compelling speaker. He is a cartoonist...
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Let Me In!
Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right now as I wait...
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The Dos and Don’ts of a Successful Online Community
The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded...
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