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Coffee Talk: Boosting Community Engagement
This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their community...
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Online Community Vibrancy – What Does it Take?
Online branded communities have become mainstream with companies of all kinds leveraging them to help support their overall business and growth objectives. The majority of branded communities are...
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Community Engagement: Mixed Reviews
This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement,...
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Community Gamification: Underutilized
Within the past few weeks my colleagues Pam and Colleen started a ComBlu blog series that looks at the four primary areas of community vibrancy best practices: engagement, content experience,...
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Why Employee Advocacy and Evangelism Works – A Real Story
With coffee in hand one morning, I started the painful daily task of cleaning out my inbox. In the mix of stuff was an email from the airline I have flown almost exclusively for the last eight years...
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Persona-based Marketing – Measure Twice and Cut Once
It is that magical time of year again that brings us all together. I am not referring to the joys of the holiday season, however. I am talking about the joys of strategic planning for next year! If the...
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2015 Predictions: Hoverboards, Flying Cars and Online Communities
My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a...
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Twitter Cards
Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content will...
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Using New Influencers to “Break Through”
In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at national...
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#NEVERFORGET – HOW COULD WE?
As I watched the news this morning, I was moved by the families reciting the names of the 2977 lost this day in 2001. For them, #neverforget is painfully real. Since that fateful day, we’ve been...
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